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Spanx. Internationally acclaimed shapewear label Spanx was launched in 2000, borne from founder Sara Blakely’s ingenuity and quick creativity. Frustrated at not being able to find underwear that left a smooth finish under a pair of white pants, Blakely snipped the feet off of her own control top pantyhose and thus the Spanx revolution began.
Mar 12, 2012 · Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.
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Spanx, Inc. is an American underwear maker focusing on shaping briefs and leggings, founded in Atlanta, Georgia.The company manufactures mainly pantyhose and other underwear for women and, since 2010, produces male underwear as well.
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Sara Blakely stands topless at a conference room table. It s Monday morning at the Spanx headquarters in Atlanta, and the founder of the hosiery company has been in a product development meeting for all of five minutes before walking out abruptly. She returns a minute later in nothing but a lacy